He is because they make money from ads.

I wouldn't pay .000001 cents either. If they did charge this way the amount of generated clickbait titles would surpass anything we've seen before. At least now they have to backup the clickbait title with content that causes you to stay longer for more ads with micropayments they already took your money.

New micro payment scheme that charges .000001 cents every time you page down. Like the old listicles that make you click into a new page for every number, but instead you have your credit card tied to your scroll wheel.