Demanding your friends engage in a financial transaction with a third party is a different vibe. The reality of what would actually happen is this: if I can’t read it, I can’t read it. If I ask and they’re willing to provide it, then I’ll read it, and I would do the same with them.

But the truth is, that would grate on people, and not just with me and mine, but for everyone if we all had to engage in financial transactions to read the links that are shared with us or posted on the web. So people would just stop sharing links. I’d think twice before sending someone a link, and others would as well. We’d probably just swap to copying the whole article in another form and sharing that instead, but the extra steps would reduce the amount we would be willing to share over time cuz trading PDFs we have to generate ourselves is not as much fun as trading links.

What if the sender covered the micro transaction on the behalf of the receiver? People might be more inclined to send what they see as micro-gifts, rather than micro-obligations.

There is some publications that manage this by letting paying person to share it and the other person can see it too