>That model is completely counter-intuitive and punitive to the consumer.

I disagree with this so much. Paying for a thing once and getting the thing is absolutely intuitive. Subscription models where you pay generally for access over a time period to a broad swath of things is counter-intuitive. I want to read a handful of articles from NYT a month. I will never sign up for a subscription for that, so I just don’t really get to read NYT articles. I’m sure there is an amount I could agree to pay for an article.