This is totally hypothetical, but I wonder if a system whereby your dollars went to the publications you actually read, but you could immediately, at any time read anything else you wanted for free would work. There would be an obvious reason to subscribe (you get past the paywall for any publication that is part of the bundle) but you would have the feeling that you're not "wasting" money because your money only goes to the publications you actually support.

(In reality, of course, cable providers were mostly doing this under the hood along with pocketing a big cut for themselves; television is just expensive to produce. But it didn't help the feeling of unfairness when you didn't watch any sports but ESPN was probably the most expensive channel in your "package".)

Isn't that the YouTube premium model? You pay a fixed monthly fee, Google takes a cut and the rest is divided among the channels you watch. It's supposedly in proportion to the watch time you've allocated to each of them, but I'm not sure that's ever been confirmed.