The trick is market share. I'm not going to subscribe to a NYT/WaPo/WSJ trio because sometimes I want to read Reuters and I'm not going to pay for a partial solution.

I was very happy with my Apple News subscription because it has every English-language newspaper I've come across.

I like Apple News too, though they are walking a bit of a tightrope with their publishing partners which is why you can't just click a link to wsj.com/blahblah and have it open in Apple News, and you can't really just browse a front page. (Also it notably does not have NYT.)