Look at the world Google is molding.

Here's a guy who has had an online business dependent on ranking well in organic searches for ~20 years and has 2.5 million subs on YouTube.

Traffic to his site was fine to sustain his business this whole time up until about 2-3 years where AI took over search results and stopped ranking his site.

He used Google's AI to rewrite a bunch of his articles to make them more friendly towards what ranks nowadays and he went from being ghosted to being back on the top of the first page of results.

He told his story here https://www.youtube.com/watch?v=II2QF9JwtLc.

NOTE: I've never seen him in my YouTube feed until the other day but it resonated a lot with me because I have a technical blog for 11 years and was able to sustain an online business for a decade until the last 2 years or so. Traffic to my site nose dived. This translates to a very satisfying lifestyle business to almost $0. I haven't gone down the path of rewriting all of my posts with AI to remove my personality yet.

Search engines want you to remove your personal take on things and write in a very machine oriented / keyword stuffed way.