The attraction is that it's like the early versions of Android, you can do whatever you want with your hardware and there's nobody to tell you no.

The app store is delightfully quirky and adding a watchface is just a matter of drag and drop. There's no Gatekeeper, or hundred of pages of Terms of Services and Privacy Policies and GDPR disclaimers you have to fill out. You don't have to sacrifice your first born child to Big Tech and nor do you have to beg for root permissions on your own hardware. Whatever goes, caveat emptor. If you install malware and brick your device (a very difficult thing to do given that it's a watch), well, that's also entirely on you.

It's similar to why OpenClaw went viral; you can do whatever the fuck you want with it, nothing is wrapped up in carefully sanitized corporatism, with everything locked down to a t and filled with cover-your-ass privacy and permissions declarations that are not worth the pixels they are displayed on.

Nobody's around to nanny you and play authoritarian daddy with what you do with your watch. If you want to share offensive, pirated, or DMCAed watchfaces — go wild. If you want to build a protest app to track government thugs and civil servants — all the power to you! If you want to turn it in to a sex toy controller to use during long boring church services — well, that's between you and your faith, there's no Big Tech between God and your bedroom. It's just like the old days of Android and APKs and jailbroken iPhones. A return back to simpler days of open computing.

Your grandma won't get as much out of this watch versus an Apple Watch, but if you are a real hacker at heart, this is the device for you.