Is that actually true though? Because I remember distinctly as a teen somewhere in the 00s where pockets stopped being an option. I could not and still cannot buy them in regular stores. I have to go to speciality stores or order online to get pockets. A lot of women have become resigned, but I rarely know a woman who isn't very excited about pockets for every day wear.

I also don't know a single woman who enjoyed the hunt starting in their teens for a pair of jeans that actually fit. I exclusively shop online because at least I can reference a size chart using actually real measurements. They're still lying to me but at least I have a solid chance of the clothing actually fitting.

While I don't doubt that there are women who disliked seeing the number go up on their waist size, I'm still not sure that if there was an easy sizing metric we could use, that it wouldn't get used. The example in the article was basically about a great many measurements and I could see how that would get skipped. Most people don't have tailors tape lying around, but I wonder if that international number was on everything if we'd see women like it more.