Who or what is "the masses" actually?

Reminded of this clip.

https://www.youtube.com/watch?v=KHJbSvidohg

But as much as it pains me to admit... the current state of America is the slopocalypse. A slopalanche. A slopnado. AI cats waking people up in the middle of the night, blasting down doors, glitching out. All produced by slop-slingers. It's rather bleak for long form attention content, human created or not.

Its a war of/on attention. A war to secure your attention during the time that you would otherwise think for yourself. Keep off the short form content, is my advice.