In Republic I, Socrates distinguishes the art of medicine from the art of wage-earning. One is about the work; the other is about getting paid. Historically, the craft was the primary goal, and the money was an extrinsic side effect.

Today, the money-making side has staged a hostile takeover.

The attention conundrum is just a symptom of a deeper financialization. Multi-billion dollar companies have turned profit into a data-driven science – analytically turning the screws on every script, product, and interaction to optimize for extraction. This is the destruction of the art of making things.

The real issue is that you cannot compete with an entity that has no respect for the art. When a platform replaces the integrity of the work with the logic of a metric, the independent creator is no longer an underdog – they are functionally excluded. You can be the best at any art, but in a system that prioritizes sheer extraction over excellence, your craft effectively ceases to exist.