Paul Strassmann wrote a book in 1990 called "Business Value of Computers" that showed that it matters where money on computers is spent. Only firms that spent it on their core business processes showed increased revenues whereas the ones that spent it on peripheral business processes didn't.

This is my feeling about both IT and AI. It enables companies to do a lot of things which don't really bring value. One of the biggest use case for AI in the company I work for now is powerBI report generation. Fine, but a couple of years ago we didn't even have all these graphs and reports. I'm not sure they bring actual value, since I see decisions still being made mostly on intuition.