The irony is that this especially true for Coca Cola. They are basically an advertising company at heart. They sell flavored sugar water. For all the hype about "are you a coke person or a Pepsi person", in blind tests most people can't tell the difference between coke and generic cola. The billions they spend in marketing annually helps ensure they can sell their flavored sugar water for a lot more than Aldi sells their store brand flavored sugar water.

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Dylan16807 4 hours ago | parent | next [-]

> in blind tests most people can't tell the difference between coke and generic cola

According to who?

I think most colas taste fine but it's not hard to differentiate the ones I've had.

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hn_throwaway_99 3 hours ago | parent | next [-]

> According to who?

According to researchers who actually ran blinded tests: https://daily.jstor.org/the-coca-cola-wars-can-anybody-reall...

What's funny is kind of the reverse is also true: when people were given the exact same cola but one was labeled Coke and the other Pepsi, not only did they say they preferred Coke, but fMRI brain scans should more prefrontal cortex activation for the Coke as well: https://medium.com/@marketingoal/the-pepsi-vs-cola-cola-expe... . That's the power of branding.

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jcattle 2 hours ago | parent | prev [-]

Have you done a blind test before? A group of friends and I have done a blind test of around 10 coke brands before. The only ones you could reasonably tell apart were Pepsi and some dubious organic cokes. But of all the ones that actually try to replicate the coca cola flavour it was just pure guesswork on our side.

	▲	wincy 36 minutes ago \| parent [-]
		I did a blind taste test of Starry, Sprite, and 7-Up the other day. My wife was amused when I nailed all three. As a recovering fat guy, I’m a bit of a soft drink connoisseur (diet soda now!). Unfortunately then the question became “well, which do you prefer?” And my answer was “I have no idea”.

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cyberax 5 hours ago | parent | prev [-]

I don't know, I can distinguish between Coca-Cola and Pepsi-Cola easily. I prefer Diet Coke, FWIW.

I also now have a bottle of Lab Cola from https://www.youtube.com/watch?v=TDkH3EbWTYc and it _is_ indistinguishable from regular Coca-Cola to me. So it might be plausible in case of a deliberate Coca-Cola knock-off?

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2Gkashmiri 4 hours ago | parent [-]

I also "can" and so can my siblings but I actuallly stopped drinking sugar water but my siblings don't so they are "passionate" about coke and "hate" Pepsi for some reason. I don't understand

	▲	conductr an hour ago \| parent [-]
		Pepsi is disgusting to me. To even speak of them as substitutes is outrageous to me. If you like it fine. I like both mayo and mustard but if someone doesn’t like mayo I don’t recommend it as a substitute for mustard.