It's not just a single run of the ad. The same ad is run many times over, on other TV programs. It's promoted on social media. People see it and think "Oh yeah, that was a super bowl ad" and that makes it more memorable, and they associate it with the fun they had watching the game.

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xnx 2 hours ago | parent [-]

> It's promoted on social media.

It gets discussed for free on HN.

	▲	wincy 41 minutes ago \| parent [-]
		Well luckily I mostly just read the comments on HN, and I didn’t watch the superbowl, so unless someone tells me about the amazing Frito Lays commercial they saw, I have no idea which company is being talked about. Except I have been reminded that my Ring doorbell is bad, very bad.