I think both. Most organizatuons lack someone like Steve Jobs to prime their product lines. Microsoft is a good example where you see their products over the years are mostly meh. Then meetings are pervasive and even more so in most companies due to msteam convenience. But currently they faced reduced demands due softer market as compare 2-3 years ago. If you observed that no effect while they layoff many and revenue still hold or at least no negative growth, I would surmise that AI is helping. But in corporate, it only counta if directly contributed sales numbers.