Payments? it's one single payment to one winner

Also, how is it more data than when you buy a coffee? Unless you're cash-only.

I know everyone has their own unique risk profile (e.g. the PIN to open the door to the hangar where Elon Musk keeps his private jet is worth a lot more 'in the wrong hands' than the PIN to my front door is), but I think for most people the value of a single unit of "their data" is near $0.00.