> "obeying in advance" isn't cowardice you can blame on the network, it's the intended mechanism of state pressure.

No, there is no reason to absolve the agency of anybody with power (eg money and platform). The ownership class is kowtowing to Trump because they think regardless of whatever happens, they personally will be relatively fine as long as they go along. And they are probably right, even as Trump leads our country off a cliff. But that doesn't mean they get to escape judgement for being cowards.