I don't think this is an example of the hedonic treadmill. People who believe that a new 2026 Tacoma is the hedonic equivalent of a new 1970 F-100 are simply wrong, in the same way that people who imagine taking all the flights they take today with the level of service provided on 1970s passenger planes are wrong. The extreme increase in reliability and build quality has shifted the dynamics of the car market, with essentially all new vehicle sales pushed upscale as budget-conscious buyers have no reason to buy new with even an infinite time horizon.

My $15k used car with 100k miles on it is just as reliable, just as stylish, and sparks just as much joy in me as the new cars my grandparents could have bought in 1970.