im on a subscription though.

they want me to not spend tokens. that way my subscription makes money for them rather than costing them electricity and degrading their GPUs

Wouldn't that apply only to a truly unlimited subscription? Last I looked all of their subs have a usage limit.

If you're on anything but their highest tier, it's not altogether unreasonable for them to optimize for the greatest number of plan upgrades (people who decide they need more tokens) while minimizing cancellations (people frustrated by the number of tokens they need). On the highest tier, this sort of falls apart but it's a problem easily solved by just adding more tiers :)

Of course, I don't think this is actually what's going on, but it's not irrational.