I always got the impression that the only way a relatively average software developer could make a “successful” SaaS is if they built something weird and niche that appeals to an audience of <1000 paying customers. In that sense, it doesn’t really matter if your competition is better at SEO since your competition never even thought to build something like this, never cared, and not to mention that the market for this thing is so small that SEO is arguably a wasted skill. You’ll need to acquire these people by finding them directly or through word of mouth.

This blog post seems to fundamentally misunderstand the nature of solo-developer SaaS, but then again arguably mostly software developers also fundamentally misunderstand it.