Yeah it’s like people don’t understand the concept of value addition. An ARM CPU by itself is worth less than what it is with the software, app ecosystem, dual sided market place Apple has built. While I think a 30% mark up is a tad expensive, it’s not hugely out of line with what retail store fronts generally charge to begin with. You can argue that virtual store fronts don’t have the same overheads, but you’ve still got some physical servers to maintain and engineers to pay to keep it running daily vs a physical store front doesn’t have those challenges and expenses.