Push how? Through regulation? Unclear how else you’d achieve this if it is still worse economically. Buyers don’t want to pay more either.

through demand at first. clothes designers are hopefully going to demand smaller batches to avoid getting punished for overproducing. but if that doesn't work, then yes, maybe regulation is necessary. tricky though because manufacturing is often outside of the EU.

overproduction needs to be made more uneconomical than smaller batches. if that is really the issue. i really doubt that large batches of production are actually the problem here.