Their "ontology" is not bullshit but they speak about it in a bullshit way. I think they refer to it like a product or something they invented as a form of marketing. https://en.wikipedia.org/wiki/Ontology_(information_science)

If you just google ontology you probably end up reading some Heidegger and conclude how deep these guys must be.

Whenever I hear Karp say it I always think of it like he is saying "Database" or "The Database". "What makes Palantir different is Database".

I think so much of Palantir is performative and for sales performances.