OK, send them somewhere else or sell them at a discount

but brand dilution

I don't care. If you over produce then you made a bad economic decision, tough luck. Destroying goods for accounting reasons is an abhorrent policy driven by greed.

This is kinda the real thing at play here... and the 'wave' in the economics;

After all, the company could have arguably instead produced fewer product, sold what they have already sold for the same price, paid their workers the same amount of money to do less work, they wouldn't have to pay for the destroyed goods, and wouldn't have had to pay for the wasted input materials...

All in the name of profit FOMO.