> It would not be a good idea because the goal of companies are not to get you to consume only what you need, they want you to consume more.

It's good exactly because of this. Every company is pushing us to consume more, and Wall Street is at the top of this, growth at all costs (including human lives, mental health, just anything)

Only way to save Earth is to stop the Wall Street greed machine.

We should be making shoes which lasts 4 years, clothes which last at least 2 years with no "fashion" industry pushing us to change it every 2 days.

Not trying to pick apart your point but I rotate a small set of staple clothes and they’re in fine condition after two years (haven’t had much time for clothes shopping since toddler arrived), despite me abusing “quick wash” and “drycare 40c” constantly on Miele W1/T1 stack for “90 minute, good to fold” laundry.

I don’t buy the cheapest brands, but also don’t buy anything marketed as premium/luxe.

Mostly I gravitate towards stuff with a fairtrade cotton (and good thread count, but that’s from preference of how it feels to wear)

Plus, I may be deluded but I’m of the opinion that polo shirts and jeans/neutral trousers are a multi-decade winning combination.

Where are the 8% annual returns going to come from to pay for all the defined benefit pensions and retiree healthcare plans?