It's just boring for consumers. Business provides value to customers. Customers dictate what gets produced. And there are customers (e.g. me) who do keep things for a longer amount of time - there's a reason why generally men's clothing makes up around 20% of the total clothing shopping floor space in any given city.

> Customers dictate what gets produced.

Sure? It seems to me that the companies dictate what I consume. Many many times I wanted to buy exactly the same clothes item or shoes to replace an old one (because I know exactly how it'd fit and wear) only to discover it has been discontinued with no obvious "heir". Sometimes only 6 months later...

Whats the percentage of people chasing "fashion", especially after mid 30s?