E-mail used to be provided by your isp and there were enough different ISPs ( at least in my country ) to not have a duopoly.

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SoftTalker 6 hours ago | parent | next [-]

Yes, but they didn't develop it. ISP email required you to configure IMAP or more likely POP in an email application and did nothing to combat spam. Google came along and offered gmail, easy sign up, no configuration, used your web browser so no other applications to install, spam largely filtered out, just worked.

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prmoustache 5 hours ago | parent | next [-]

The app to install wasn't really an issue given any OS with a default desktop came with an email app.

What brought the popularity of gmail was the huge space provided which at the time felt infinite. I still remember the counter that was showing the size increasing seemingly indefinitely.

	▲	SoftTalker 4 hours ago \| parent [-]
		Yes, that too. I think the initial sell was a 1GB mailbox. Which was an enormous limit at the time. And another thing the ISPs missed. Most had small limits, "mailbox full" was a common thing and you had to download/delete mail all the time which was annoying.

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drnick1 2 hours ago | parent | prev [-]

> used your web browser so no other applications to install

I see this as a downside. Native email clients are much faster and a far better UX than a Web inbox. It's also pretty much required if you juggle multiple accounts.

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data-ottawa 5 hours ago | parent | prev [-]

The problem with ISP based email is once you're a customer with their email you can never switch.