It comes down to Google's failure. Rather than outright defeating the SEO eldridge abomination by adopting a zero-tolerance policy to those tactics, Google made a mutually advantageous bargain with them of - course, leaving out a third party: us. They could do this because they had no competition. Now, the culture of enabling bad actors is, unfortunately, set.

Google did all the innovation it needed to and ever is going to. It needed to be broken up a decade ago. We can still do it now. Though I don't know how much it will save, especially if we don't also go after Apple, and Meta, and Microsoft.

It would be in Google's ultimate interest to label AI-generated websites and potentially rank them lower in search results.

AI needs to be kept up to date with training data. But that same training data is now poisoned with AI hallucination. Labelling AI generated media helps reduce the amount of AI poison in the training set, and keeps the AI more useful.

It also simply undermines the quality of search, both for human users and for AI tool use.

> Rather than outright defeating the SEO...

SEO is a slippery slope on both sides because a little bit is good for everyone. Google wanted pages it could easily extract meaning from, publishers wanted traffic, and users wanted relevant search results. Now there's a prisoners dilemma where once someone starts abusing SEO, it's a race to the bottom.