I was recently running into this while playing the latest Hollow Knight game. Several sloppified sites which obviously were trying to tailor mechanics/items of the original game into the new one. The new release is only ~six months old, so there is just not that much hard content available to reference.

My question is -why? Is it really worth the ad revenue to trick a few people looking into a few niche topics? Say you pick the top 5000 trending movies/music/games and generate fake content covering the gamut. What is the payback period?

>Is it really worth the ad revenue to trick a few people looking into a few niche topics?

Maybe it's problem space exploration via pollution? Said creators of pollution (bullshit asymmetry theory in practice) have very little cost in creating said pollution and there is the possibility of a payback larger than that cost.