IIRC Microsoft's internal email still ran on Xenix at the time (until Exchange betas got good enough for internal use c. 1995?), so perhaps more trademarks than some sort of absolute hatred of Unix. Also note that one of the two APIs that NT OS/2 was initially going to support was POSIX, albeit perhaps more because the US government wanted that than a true love of UNIX. Although the design rationale document (ntdesrtl) does lament that existing POSIX test suites tend to also test "...UNIX folklore that happens to be permissible under an interpretation of the POSIX spec".