Short form video is addictive, so they want to push it. It maximizes time on site.

It's amazing that the algorithms are so universal rather than personalized. You'd think they'd want to notice that I _absolutely never_ watch shorts, and stop showing them to me, instead recommending something else.

I understand why FB/IG do it; I _occasionally_ give in and get sucked into a couple. But that NEVER happens to me with YT.

	▲	dylan604 13 minutes ago \| parent [-]
		> You'd think they'd want to notice that I _absolutely never_ watch shorts, and stop showing them to me, instead recommending something else. Oh they've noticed, and they just haven't found the right recco just yet to get you to watch. Bear with them, as they will eventually find you something. Even if it is just a video you would normally watched cropped to format.

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derektank 3 hours ago | parent | prev [-]

As someone that pays for YouTube premium (and isn’t served ads), I don’t understand why they push Shorts to me too. Presumably they should want me to spend the bare minimum amount of time on YouTube necessary to keep me subscribed, as any further use just contributes to higher infrastructure and bandwidth costs.

	▲	HWR_14 an hour ago \| parent \| next [-]
		Infrastructure and bandwidth cost savings aren't worth the risk that you start spending time on Netflix and cancel your subscription.
	▲	zem 3 hours ago \| parent \| prev [-]
		they don't want you to realise that you're not watching it much and cancel your subscription