I tested with the 3 major browsers and all 3 block it as "Suspected Phishing". So looks like the system is working as designed.

Lookalike websites serving malware have always existed. So this isn't exactly news. But the browsers are blocking them like they should.

Weirdly, in Firefox 7zip.com is blocked but www.7zip.com isn't. If you type '7zip' in the address bar and then press Ctrl+Enter to go to the address, you'll get owned, because that key-combo adds the www at the beginning.