So your plan is to let the blackhats in the know attack user devices, rather than send out a large warning to "Quit using immediately"?

If we applied this similar analogy to a e.coli infection of foods, your recommendation amounts to "If we say the company name, the company would be shamed and lose money and people might abuse the food".

People need to know this device is NOT SAFE on your network, paired to your phone, or anything. And that requires direct and public notification.