>> The thing I keep seeing firsthand is that automation doesn't eliminate the job - it eliminates the boring part of the job, and then the job description shifts.

No, not necessarily. There are different kinds of automation.

Earlier in my career I sold and implemented enterprise automation solutions for large clients. Think document scanning, intelligent data extraction and indexing and automatic routing. The C-level buyers overwhelmingly had one goal: to reduce headcount. And that was almost always the result. Retraining redundant staff for other roles was rare. It was only done in contexts where retaining accumulated institutional knowledge was important and worth the expense.

Here's the thing though: to overcome objections from those staff, whom we had to interview to understand the processes we were automating, we told them your story: you aren't being replaced, you're being repurposed for higher-level work. Wouldn't it be nice if the computer did the boring and tedious parts of your job so that you can focus on more important things? Most of them were convinced. Some, particularly those who had been around the block, weren't.

Ultimately, technologies like AI will have the the same impact. They weren't quite there yet, but I think it's just a matter of time.

> The C-level buyers overwhelmingly had one goal: to reduce headcount.

For many businesses this is the only way to significantly reduce costs.