Geofenced ads are not the same as targeted ads.

Okay what if I am in Florida and Facebook sees that all of my posts are in Spanish, should it not be allowed to target me with Spanish speaking ads?

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arter45 17 minutes ago | parent | next [-]

If the ads content depends on a social media company seeing your posts and analyzing them, it’s probably fair to say it’s targeted advertising.

Browsers typically send Accept-Language headers so you could easily return ads in languages matching that header, without having to analyze your posts.

It’s like switching on to a Spanish TV channel and getting Spanish speaking ads. It’s not targeted because you are signalling you probably understand Spanish.

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dahart 3 hours ago | parent | prev [-]

Correct. The proposal is to not be able to use your posts to determine which ads to show. But showing you ads in Spanish because you’re in southern Florida or Puerto Rico would be acceptable.

	▲	phire 3 hours ago \| parent \| next [-]
		Such a law will probably allow targeting based on the browser's language (browsers already send a "Accept-Language" field, doxing you with every single http request), or whatever language you have configured a website/app interface to be shown in. But not guess a language based on the content of posts.
	▲	raw_anon_1111 3 hours ago \| parent \| prev [-]
		But I don’t speak Spanish and I’m in Florida…