Number 3.

Imagine if you can advertise that 50% of the matches on your app leads to marriage.

You might found out the hard way that a lot of people say they want that, but very much want to avoid it.

The main allure of these apps to young women is all the attention from far more attractive men (relatively). Take that away - show her men who might be her "equal" in terms of marriageability, men who might be willing to commit to her - and your service will soon be dismissed and abandoned for only showing ugly men.

You need to sell the fantasy, sell the delusion. Sell hope. The reality hits too hard.

Like, lying? You can already do that.

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