The article does not actually substantiate the claim in its title. All references are simply to articles that (at best) describe how people respond to dating apps.

I would not at all be surprised if some or even most dating apps had a team or org in charge of making the platform “good” for users (using some metrics that really do correlate to what we would think of as a desirable experience); and a somewhat disconnected group of people aiming to increase revenue. This is a pretty standard way of trying to align incentives.

It does not take a genius to figure out that to capture value in the long term requires producing some real value for users.