When I began at Apple in 1995, we followed "Tog on Interface" to the letter. It was not uncommon to expect arguments over what the Right way was during lunch.

I watched as Steve Jobs came back to Apple—he really took hold of the reins of UX (aided by his team of designers).

Personally, (and I say this as it is often a matter of taste) I didn't care for a lot of it.

A simple example: the URL field of Safari should have been, to my Tog sensibilities, an editable text field only. Perhaps somewhere (below?, to the right?) you might include a progress bar to indicate the page loading. But a designer (I will not name, ha ha) came up with a combined textfield/progress bar. It looked to my eye as though, as the page loaded, the text was being selected!

Jobs loved it though.

It was then I think that Apple departed "Tog" for these "one-off" UX experiments.

I have rationalized this move away from a standard since, with the advent of the web, the customer is now being bombarded with all manner of UX—ought to be comfortable with one-off UX.

(Thankfully I see that now we have a thin line that seems to grow along the lower edge of the URL field.)