They already effectively banned the mechanism behind most online advertising with the GDPR, it’s just been really, really poorly enforced.

So much so that one wonders whether that was the point.

Make a lot of noise about privacy, force massive spend in the general direction of the EU, fund a new layer of bureaucracy, and actually do nothing to harm the toxic business models that were nominally the impetus for all this. Because someone’s gotta pay for all this new “privacy” infrastructure…