That's the joke.

I also took it as a joke; I'm glad at least one person validated my sense of humour, I was getting a bit worried reading all the replies.

At this point, I assume 90% of complaints about the apple keyboard are either tongue in cheek, explicitly humorous, a detailed, qualitative study with new information, or written by someone who is very new to apple, the internet, and technology in general.

I don't see how else anybody could seriously think 'The apple keyboard is bad, and the world needs to know about it! I'll make my opinion known, and surely that will solve the issue', let alone following it with 'no more Mr Nice Guy: I'm going to threaten Apple, the company, with consequences that will force them to act. It's high time somebody held these mega-corps to account and I'm willing to put myself on the line!'

Like, even if the article was written by the United Nations or the EU, there are very few actual threats they could include that might realistically spur apple to finally sort out the keyboard.

'If Apple don't sort it out, I'm going to fine them 75% of their revenue,' might be logical but seems a little deluded: terrorism or personal violence would be... unadvisable... and 'I'll switch to android' is also comically unthreatening, while also being hugely overplayed and almost always played straight, empty, and uninspired.

Everyone knows the keyboard sucks. Everyone knows that's not going to stop people buying iOS devices. It's the equivalent of 'fast food isn't nutritious but companies pretend it is' - in the year of our lord 2026, a multi paragraph article to that effect can probably be assumed to be numerous, new, surprising, ironic, or insanely naive.

The fact that a realistic, honest assessment of one's probable future purchasing decisions reads as a joke is maybe a little dark, but hey. It's a dark world, and it won't be lightened by yet another 'I'm totally gonna boycott if they don't stop!'