I mean I’d love to have a free $21M a year, but if you’re already Starbucks then somehow it feels like pocket change compared to your actual earnings and would question if it was worth the effort.

▲

foepys 4 hours ago | parent | next [-]

But they also have over a billion cash at hand. I imagine at that scale and customers being private, the amount is pretty stable and Starbucks can just do whatever with this since it's extremely unlikely that customers demand all their money back at once.

▲

awesome_dude 4 hours ago | parent [-]

Sorry, can they (customers) demand it back?

I mean, once Starbucks have it, then the customers get it back via product (that has a margin included), or just leave it forever (free money!)

I have a firm "No vouchers" rule because of this, the vouchers in my part of the world inexplicably "expire" if not used within a certain amount of time, cannot be redeemed for cash, and will not be honoured if the business goes belly up

	▲	consp 4 hours ago \| parent [-]
		According the laws here they have to. Doesn't mean they won't make it difficult. And it needs to be in a separate account and business (to avoid it being drawn into a bankruptcy). Not that this has ever stopped businesses from abusing it anyway. I doubt this voucher option is available in the Dutch app because of this but I didn't bother to check.

▲

TylerE 3 hours ago | parent | prev [-]

That was actually a bad year, as that "free" $21 million represented a loss of about $30 million. $1.17 billion on Jan 1st 2016 is equivalent to $1.22 billion a year later due to inflation. So they would have had to generate $50 million just to break even in actual buying power terms.