| ▲ | rwc 10 hours ago | |||||||||||||||||||
Early audience response suggested the message struggled to land. According to an iSpot survey of 500 viewers, the ad’s likeability score placed it in the bottom 3% compared with Super Bowl ads over the past five years. Its top-two-box purchase intent scored 24% below Super Bowl norms and 19% below ads in its category that aired over the last 90 days. Viewers most commonly described their reaction as “WTF,” signaling confusion around both the message and the execution. https://www.adweek.com/brand-marketing/super-bowl-revealed-a... | ||||||||||||||||||||
| ▲ | SrslyJosh 10 hours ago | parent | next [-] | |||||||||||||||||||
I think that the ideas of AI boosters and other tech maximalists will pretty much always "struggle to land" with normal people. (See also: the ring ad.) | ||||||||||||||||||||
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| ▲ | FarmerPotato 3 hours ago | parent | prev [-] | |||||||||||||||||||
The worst one I remember was "Gerbils" by outpost dots com , a Super Bowl ad with a gerbil cannon. But opinions differ on that one. | ||||||||||||||||||||