Apparently the last two times the Super Bowl Ads were dominated by Tech companies was 2000 for dotCom and 2022 for Crypto.

That's a really interesting tidbit. Thanks for sharing.

And thinking about it it makes sense since the decision to pay the outrageous rates for an ad during the Superbowl must be driven by strong emotions (confidence or desperation). In this case, considering there's no clear moat for any of the big players, I believe it's the latter.