Just not search. The search product has pretty much become useless over the past 3 years and the AI answers often will get just to the level of 5 years ago. This creates a sense that that things are better - but really it’s just become impossible to get reliable information from an avenue that used to work very well.

I don’t think this is intentional, but I think they stopped fighting SEO entirely to focus on AI. Recipes are the best example - completely gutted and almost all receive sites (therefore the entire search page) run by the same company. I didn’t realize how utterly consolidated huge portions of information on the internet was until every recipe site about 3 months ago simultaneously implemented the same anti-Adblock.

Competition always is. I think there was a real fear that their core product was going to be replaced. They're already cannibalizing it internally so it was THE wake up call.