Neat, I’ve never seen a fossil fuel company exec on hacker news before. Welcome!

I'm an environmentalist and I agree with this framing. The solution is going to be painful and must increase prices on products and services that fossil fuels are currently the cheapest solution for. If you're not willing to personally sacrifice anything to reduce fossil fuel consumption you can see why carbon taxes are not popular, right? France's protests against them, for example, are a good example of a populist reaction against attempts to regulate the economy to have less emissions.