Hank Green did a good short video on this: https://www.youtube.com/watch?v=bvAznN_MPWQ

TL;DW: It is important that individuals show that there is a real problem and that they perform actions that address the problem. This demonstrative behaviour leads to social dynamics where more people feel encouraged to perform actions and to drive larger change.

You need to start somewhere.

While true we did that years ago and the other side is simply ignoring it.

Worse, the people we sold the idea too are stuck on it: they're convinced the solution must and totally be the performance, not the result.