> the writing has too much emotional bait of "Look how evil they are! Don't forget, we're the good guys!"

I mean, that blog seems to be an official Air Force publication. I don't find it very surprising that an army blog (of any nation's military) would stick to that nation's official narrative and not veer into larger geopolitical questions.

But talking about the narrative can be written in a neutral way ("we're fighting terrorists"), and there's trying to convince readers (and maybe themselves) that they are as noble as the crusaders. Sad if you don't understand the difference.