That reminds me of "Chinese marketing" strategy by a lot of Western companies 30 years ago when their economy first opened up. There are billion people in China so if we can capture just 1% market share there then we'll make a fortune, right? Spoiler alert: it (mostly) didn't work.

Sometimes it works. Steve Jobs aimed for 1% market share with the iPhone:

https://youtu.be/VQKMoT-6XSg?t=4605

Now it is at 20%.