When I came to this idea on my own, I called it "translation at the edge." But for me it was more that just centralizing data validation, it also was about giving you access to all the tools your programming language has for manipulating data.

My main example was working with a co-worker whose application used a number of timestamps. They were passing them around as strings and parsing and doing math with them at the point of usage. But, by parsing the inputs into the language's timestamp representation, their internal interfaces were much cleaner and their purpose was much more obvious since that math could be exposed at the invocation and not the function logic, and thus necessarily, through complex function names.