I think many serious endeavors would benefit from including a magician.

Intelligent experts fail time and again because while they are experts, they don't know a lot about lying to people.

The magician is an expert in lying to people and directing their attention to where they want it and away from where they don't.

If you have an expert telling you, "wow this is really amazing, I can't believe that they solved this impossible technical problem," then maybe get a magician in the room to see what they think about it before buying the hype.

CMO?

Ha, great analogy.