> Imagine a Matrix client […] e2ee […]

The biggest immediate win that we can achieve for our users is to remove all (!) technical jargon from our landing pages and product ui.

This is a problem throughout all FOSS. For example in KDE:

> Do x when Plasma starts.

Wtf do I care what Plasma is. Oh, you mean my computer? Yeah makes sense.

Raycast: You can search files, have a calculator, a translator…

KRunner: You can run terminal commands and convert characters to hexadecimal.

It is so obvious that these products are designed by developers for developers. From my experience, this friction is everything. You cannot expect people to intuitively figure it out.